If you were to ask me what the most difficult part of marketing IT services is, I would tell you that it has nothing to do with the technical specifications or the never-ending list of acronyms. In fact, it’s the opposite of all of that. The most difficult part of marketing IT services is simply “being human.” It’s forgetting about the bells and whistles and finding a way to build an emotional connection with your audience all the way down to the bare metal (and then working your way back up from there).
In order to accomplish this, your audience needs to be open to it. They need to let their guard for just long enough for the connection to be established and for the message to make it’s way through as a result. This is where music comes into play (no pun intended).
Bob Marley once said “One good thing about music, when it hits you, you feel no pain.” He was right. It doesn’t matter who you are or where you are from, Music always finds a way to get through. This is why it acts as a great medium to deliver a message that would otherwise be impermeable.
With this in mind, I thought it would be a fun exercise to come up with a full mixtape of songs, all of which could be used a soundtrack for advertising IT services. Some of these songs are very literal, some of them a little tongue-in-cheek, but they all help to bring the human out of those who are listening. I present to you, “The Ultimate MSP Mixtape:”
Track 1. “Security” by Otis Redding
The soulful and powerful vocals of this classic song create an immediate emotional connection with the audience, while the lyrics perfectly align with your brand’s promise to be the reliable and steadfast “security” your clients can trust.
Track 2. “Analog Man” by Joe Walsh
Walsh’s humorous and relatable lyrics about struggling with modern technology perfectly contrast with your brand’s expertise in providing seamless and advanced IT solutions, highlighting your company as the solution for those tired of being an “analog man” in a digital world.
Track 3. “Internet Connection” by M.I.A.
This song’s catchy beats and futuristic sound perfectly complement your brand’s focus on providing fast, reliable, and seamless internet connections, capturing the attention of tech-savvy audiences and emphasizing your company’s cutting-edge solutions for a connected world.
Track 4. “Technologic” by Daft Punk
Daft Punk’s robotic and repetitive vocals, combined with a futuristic electronic sound, would creatively highlight your company’s expertise in the latest technological advancements, showcasing your ability to simplify and streamline complex IT processes for your clients in a fun and memorable way.
Track 5. “Computer Love” by Zapp & Roger
This track’s unique blend of electronic funk and soulful vocals evokes a sense of nostalgia for the early days of computing, while also conveying the message that your company understands the human aspect of technology and provides personalized IT solutions that cater to your clients’ needs, fostering a genuine connection with your audience
Track 6. “Geekin'” by Will.I.Am
Will.I.Am’s upbeat and energetic vibe celebrates the joy of technology and aligns perfectly with your target audience of tech enthusiasts, while also conveying your company’s commitment to providing cutting-edge IT solutions that keep your clients excited and ahead of the curve.
Track 7. “Computer Age” by Neil Young
These introspective and thought-provoking lyrics touch upon the ever-changing world of technology, and when combined with Neil Young’s iconic folk-rock sound, it creates a compelling narrative that showcases your company’s adaptability and expertise in navigating the complexities of the digital age to meet your clients’ IT needs.
Track 8. “Make That Connection” by Tom Petty
Petty’s uplifting and encouraging lyrics emphasize the importance of establishing reliable connections, mirroring your company’s commitment to delivering seamless and dependable IT services, while also evoking a sense of trust and assurance in your brand among potential clients.
Track 9. “Algorithm” by MUSE
The futuristic and electrifying sound of this track complements your company’s focus on next-generation technology and innovative solutions, effectively capturing the attention of audiences while highlighting your expertise in deciphering complex IT challenges through advanced algorithms.
Track 10. “Fix You” by Coldplay
Coldplay’s emotionally powerful and uplifting lyrics, combined with the band’s distinctive sound, would evoke a sense of reassurance and trust, positioning your company as the expert solution provider that can “fix” any IT issue and support your clients through their toughest challenges.
Track 11. “Push A Little Button” by Ninette
Ninette’s catchy and playful tune aligns perfectly with your brand’s message of simplifying complex IT tasks, emphasizing that with just a push of a button, your company can make managing technology effortless for your clients. The song’s upbeat nature will leave a lasting impression, associating your brand with efficiency, convenience, and a touch of whimsy.
Track 12. “Virtual Insanity” by Jamiroquai
This song’s mind-bending lyrics and dynamic sound serve as a powerful backdrop to showcase the challenges of navigating the ever-evolving digital landscape. By aligning the song’s message with your company’s expertise in providing secure and innovative IT solutions, you could effectively convey the idea that with your services, clients can break free from the chaos and uncertainty of the virtual world and experience true IT serenity.
Bonus Track. “Connected” by Stereo MCs
This song’s infectious beat and lyrics celebrate the power of connectivity, perfectly mirroring your company’s mission to keep clients seamlessly connected to their technology and networks.