Upselling Cyber: What To Do When Clients Won’t Take Your Advice

One thing that I don’t miss about being a Managed Service Provider is the constant tug of war that was required to get clients to adhere to best practices. In a lot of cases, these were merely slight infrastructure improvements that would improve connectivity and...

Upselling Cyber: 7 Ways To Educate Your Customers On Cybersecurity

When I was a kid, I always had a strange fascination with “infomercials.” One company in particular that I vividly remember using this form of direct response advertising circa 1995 was Time Life Books. Whether they were peddling encyclopedias on historical events,...

Upselling Cyber: 5 Tips For Updating Your Security Stack In 2021

Start Each Year With A New Stack Assessment  Beginning a new calendar year often feels like a “fresh start.” I don’t have to explain to you why this is important in a year like 2021, but I will recommend that you direct some of your newfound energy toward...

Upselling Cyber: Maintaining Ethics While Using Fear In Your Sales Pitch

Selling On Fear Is Easy (Too Easy)  I recently had a call with one of my coaching clients who was about to give a hacking demonstration to a group of local small business owners. As we talked through the details and got excited about the impact that this content...

Upselling Cyber: How To Build A Trial Program That Converts

About a year ago I published an article on Channel Futures about how millennial business owners are changing the way B2B services are purchased. Consumer-like experiences have always been preferred among this generation and as the buying power of this group grows, the...

Upselling Cyber: Top Reasons Why Clients Don’t Buy Proactively (But Should)

How Emotion Plays A Role In Purchasing Cybersecurity Products & Services A few years ago I came home from work to find my front door wide open. I sat in my car and stared at the front door, completely confused as to what was going on. My first thought (as anyone...

Upselling Cyber: Increase Product Awareness w/ Existing Customers

5 Ways To Make Customers More Aware of Your Service Upgrades Have you ever approached an existing client to offer a security add-on, only for them to say “why didn’t you tell me about this sooner?” This is the sound of months worth of lost revenue, entirely at the...

Upselling Cyber: Increase Prices & Sell Services During Contract Renewals

While adding new services to your security stack may seem like a turnkey growth opportunity, many MSPs find it difficult to reach profitability on new vendor relations within the first year. While you may be excited about the newest tools in your toolbox, Business...

Upselling Cyber: Identifying Opportunities On Your Level 1 Help Desk

When it comes to identifying upsell opportunities, we often think of repetitive client meetings, exhaustive quarterly business reviews, or ad-hoc opportunities that frankly fall on our lap. While these are all good in practice, I have found that the ripest of...

About VIPRE Security

VIPRE is a leading provider of internet security solutions purpose-built to protect businesses, solution providers, and home users from costly and malicious cyber threats. With over twenty years of industry expertise, VIPRE has one of the largest threat intelligence clouds, delivering unmatched protection against today’s most aggressive online threats. Our award-winning portfolio of protection includes comprehensive endpoint, email, user and network security with threat intelligence for real-time malware analysis. VIPRE solutions deliver easy-to-use, comprehensive layered defense through cloud-based and server security, with mobile interfaces that enable instant threat response.

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