{"id":6802,"date":"2024-03-05T11:16:24","date_gmt":"2024-03-05T16:16:24","guid":{"rendered":"https:\/\/mspgrowthhacks.com\/?p=6802"},"modified":"2024-03-05T12:54:27","modified_gmt":"2024-03-05T17:54:27","slug":"17-msp-lunch-learn-themes-that-your-prospects-will-crave","status":"publish","type":"post","link":"https:\/\/mspgrowthhacks.com\/17-msp-lunch-learn-themes-that-your-prospects-will-crave\/","title":{"rendered":"17 MSP Lunch & Learn Themes That Your Prospects Will Crave"},"content":{"rendered":"\n
While everyone likely agrees that in-person events have successfully made their comeback, I feel as though there are some nuances to this that have been overlooked. Primarily in regards to the event size in relation to the outcome. Of the people in our industry that I have talked to, most have expressed that the ends of the spectrum often create the best sales environments. This means that the event has to be either really big, or really small, to get a good return on investment. <\/p>\n\n\n\n
This would make sense, since an event with 10k+ attendees would likely produce the highest quantity<\/em> of conversations, whereas an event of only 2-5 people would likely produce the highest quality<\/em> conversations. For the sake of this article, I am focusing on the small in-person events, because this is the most accessible format and can be executed by an MSP of virtually any size with the help of their vendors. <\/p>\n\n\n\n The good news is that there is already a decades-old formula for small in-person events that has proven to work for MSPs. It\u2019s called a \u201cLunch & Learn\u201d and it\u2019s exactly what you would expect it to be. Rather than presenting you with some boring definition, I have summarized this concept in one easy-to-digest meme: <\/p>\n\n\n\nThe \u201cLunch & Learn\u201d Format <\/h2>\n\n\n\n