Great Technology Content Is Unique, Just Like Your IT Business
Are you an MSP Owner, Salesperson, Marketer, or Business Developer that wants to use content to grow your brand, but doesn’t have the time or skills to create it yourself? You are not alone, which we just launched MSP Content Studio. We want to help MSPs like yourself break away from the monotony of using cookie-cutter content and help you show your Prospects and Customers who you really are.
Why is contenT SO important to MSP brands?
Awareness – Building awareness is the single most overlooked function of MSP marketing, but it can have the largest impact on your success and financial return of your efforts.
Trust – Direct response campaigns (such as cold calls and emails) fall short in gaining the trust that is required for you to sell Managed IT Services without a lengthy sales process.
Value – Good content strategies will help to establish value for you and your services, allowing you to charge more for your services by lowering the perceived risk of your buyers.
Retention – Contrary to what you may think, content isn’t just for prospects. Your existing customers are of those who engage the most which will help to retain them longer.
Why do MSP STRUGGLE TO CREATE CONTENT?
Time – It can be difficult for busy MSP Operators, Marketers, and Salespeople like yourself to dedicate the time to create valuable content on a frequent basis.
Focus – Even if time is not your issue, focusing on the right tasks to complete may be. This is one of the biggest challenges when committing yourself to making content.
Skills – A lack of creative skills often prompts MSPs like yourself to use vendor provided content or cookie-cutter marketing templates that do not differentiate your company.
Motivation – When MSPs do create content, they often fail to achieve short-term results and get no instant gratification. This limits their motivation to create more in the future.
What types of content do we create?
Videos & Streams
We turn your raw video footage into professionally designed social content.
We direct, record, and edit your podcasts so that all you need to do is the talking.
Blogs & Newsletters
We take your unique thoughts and turn them into insightful blog articles.
We help you engage directly with your audience through spectacular webinars.
What makes our content so unique?
We have years of experience as an MSP in the IT Industry, so we know the nuances of what it takes to drive engagement around business technology services.
Your content should be about you, so we create processes to seamlessly gather first-party input ensuring that it is always on-message with your brand.
We wrote the book on MSP Content Marketing (literally), so everything we do is backed by proven strategies that we have developed through execution.
We live and breathe a content marketing strategy ourselves, so we can help you make adjustments based on new opportunities we identify.
Meet Your New Creative Director, Kevin Clune
IT Industry Veteran
Kevin acted as the Operations and Marketing Director of a US based Managed Services company, which he helped grow to an eventual acquisition in 2018.
After exiting, Kevin began creating content on a daily basis to help Managed Service Providers learn from his experience, which he published on his blog MSP Growth Hacks and other major industry media outlets.
For the past year, Kevin has spent time every day talking to MSPs and helping them in their unique situations which has helped him identify common issues.
In the early months of 2020, Kevin published his first book The MSP Growth Funnel to offer Managed Service Providers a complete strategy for growth.
How Do Our Content Services Work?
We begin with a 30 minute creative session, where we discover your needs, help you formulate a strategy, and brainstorm ideas.
When you purchase our recurring creative services, you can cancel them at anytime. There are no long term contracts or commitments.
Pay With Credit
We allow you to self-finance these services by accepting all major credit cards. This way you can get started marketing your business with no cash required.
We are so confident that you will get value from our content creation that we offer unlimited revisions on the work that we produce for you.