Creating Great Technology Content Starts With A Little Momentum.
Are you an MSP Owner, Salesperson, Marketer, or Business Developer that wants to create great content but can’t seem to make it happen? You are not alone, which is why we just launched our MSP Content Coaching service. We want to help MSPs like yourself break away from the monotony of using cookie-cutter content and help you show your Prospects and Customers who you really are.
Why is content so important to MSP brands?
Awareness – Building awareness is the single most overlooked function of MSP marketing, but it can have the largest impact on your success and financial return of your efforts.
Trust – Direct response campaigns (such as cold calls and emails) fall short in gaining the trust that is required for you to sell Managed IT Services without a lengthy sales process.
Value – Good content strategies will help to establish value for you and your services, allowing you to charge more for your services by lowering the perceived risk of your buyers.
Retention – Contrary to what you may think, content isn’t just for prospects. Your existing customers are of those who engage the most which will help to retain them longer.
Why do most MSP content ATTEMPTS fail?
Time – It can be difficult for busy MSP Operators, Marketers, and Salespeople like yourself to dedicate the time to create valuable content on a frequent basis.
Focus – Even if time is not your issue, focusing on the right tasks to complete may be. This is one of the biggest challenges when committing yourself to making content.
Skills – A lack of creative skills often prompts MSPs like yourself to use someone else’s content templates or services. This can be expensive and still produce few results.
Audience – Once you have content in-hand, you still need to get the right audience to see it. Even great content can be useless if your potential prospects can’t find it.
How are we solving these problems for MSPs?
We help to take the guesswork out of content creation by documenting proven processes for you that are customized to your company’s specific needs.
Never hit another creative roadblock again. We have an endless amount of ideas to get your brain moving and put you on the right path to great content.
Creating content can be a lonely endeavor, which is why we act as your accountability partner to ensure you are staying on task and meeting deadlines.
We give you proven strategies to distribute your content to prospects that fit your business and help you build an audience that stays engaged over time.
Who is our MSP Content Coaching for?
Owners & Operators – If you own an MSP, either large or small, it is very likely that you act as a “figure-head” for your business. Our service can help you refine and amplify this image.
Sales Representatives – If you are a Sales Reps that can talk-the-talk but needs marketing support, we can help you reinforce your message and get in front of more prospects.
In-House Marketers – If you are a Marketer that is looking for a like-minded mentor with years of experience in the industry, then we can provide the support you need to catapult your career.
Business Developers – If you are a Business Developer looking for new and unique partnerships, our service can help you attract attention and position yourself in any niche.
WHAT IS INCLUDED IN OUR COACHING SERVICES?
Recurring Sessions – You will meet regularly 1-on-1 with Kevin Clune (Author of The MSP Growth Funnel) where he will provide guidance, training, ideas, and insight.
Action Items – After each session you will receive a detailed list of action items to complete before the next session and documented information you need to breeze through them.
Content Calendar – You will get a structured calendar to help you create and distribute your content at peak times of engagement to keep you organized and optimize results.
Peer Events – We will host occasional virtual peer events for you to learn from the experiences of other MSPs that are also creating their own unique content and using it to grow.
Meet Your New Marketing Coach, Kevin Clune
IT Industry Veteran
Kevin acted as the Operations and Marketing Director of a US based Managed Services company, which he helped grow to an eventual acquisition in 2018.
After exiting, Kevin began creating content on a daily basis to help Managed Service Providers learn from his experience, which he published on his blog MSP Growth Hacks and other major industry media outlets.
For the past year, Kevin has spent time every day talking to MSPs and helping them in their unique situations which has helped him identify common issues.
In the early months of 2020, Kevin published his first book The MSP Growth Funnel to offer Managed Service Providers a complete strategy for growth.
How Does Our Coaching Service Work?
Free Starter Session
Your content coaching service begins with a no-obligation 45 minute session where you can ask questions and get immediate actionable advice.
If you choose to continue with coaching sessions, you will be billed on a monthly basis with no long term commitment. You can cancel services at any time.
Pay With Credit
We allow you to self-finance these services by accepting all major credit cards. This way you can get started marketing your business with no cash required.
We are so confident that you will get value from our content coaching sessions that we offer a refund on a per-session basis anytime you don’t.
WHAT DO OUR CLIENTS SAY ABOUT OUR COACHING?
“I have been coached by Kevin for the past couple of months. It has been a pleasure working with him as he mentors me in creating content and marketing my IT business. I have learned new ways to reach my audience as well as understanding the analytics behind the engagement. I am confident I will see long term results from our brief sessions.”