Let’s be honest. Collections is one the biggest hurdles you will face when growing your Managed Service Provider. When one customer gets caught up, another one falls behind, and the bigger the customer the more impact this will have on your business.
Accounts Recievable Automation
One of the best moves we ever made as a growing (and struggling) IT company was to try to tackle this problem head on. Our first instinct was to build a payment portal that made it easier for our customers to pay us and would automate the collections for us. While our instinct was correct, our execution was wrong and we ended up tying up even more cash into a project that never made it off the launch pad. What it did lead us to though is a tool called ConnectBooster, which is a SaaS billing automation solution designed just for MSPs.
Looking To Grow? Join Our Network of Innovative MSP Marketers & Founders.
Now that we were fully equipped to automate our billing, we saw results immediately. More customers were opting for autopay and paying by credit card and the even though our transaction costs were increasing, it was well worth the sacrifice for cash in hand.
Our main focus now was to automate the collection follow up for the Customers that were still paying by check or were making manual payment via portal. We started by simply issuing monthly statements via email. This was effective to a degree but not quite the impact we hoped for.
It wasn’t until we started sending individual Past Due notices on each individual late invoice did we start to see a large impact. As an MSP, we often bill our customers on different invoices for different contracts and thus will send one customer two or three invoices per month. If said customer falls behind, now they will receive two or three emails at once which is certain to get noticed (not to mention ConnectBooster has tracking so you can see if they opened the emails).
Instantly Access 800+ MSP Marketing Ideas W/ More Added Every Week.
How Often is Too Often
Now that this was in place we decided to really turn up the heat. We gradually decreased the amount of time in-between emails until we got to about 5 business days. This seemed to be the threshold where the customers were not overly offended and our Accounts Receivable was in prime condition.
While the customer’s had little right to complain, since their lack of payment was essentially a breach of contract, I can tell you that there were some awkward situations that are worth noting:
- Customer was Due on Receipt – When a customer purchased hardware from us, we typically invoiced them Due On Receipt terms. Sometimes this product would not be shipped directly, rather would be delivered and installed by one of our technicians as a project. These customers would sometimes get irritated at the collection attempts that occurred before the install.
- Incorrect Information – Not all automated systems are perfect, and thus sometimes our auto pay transactions would fail at no fault of the customer. If these were not caught before the customer’s due date, then this customer could be receiving collections attempts on an invoice that they thought they paid.
- Prior Arrangements Made – Sometimes a customer would reach out to us if they were tight for cash and ask for some leeway (which they were most always granted). It is difficult to then stop collection attempts on just this individual in the automation settings, so it is recommended to explain this to the customer up front if a situation like this comes up.
I hope this information is helpful in your quest to increase cash flow. If you have any questions or would like to share some of your tips or experiences, feel free to do so in the comments below.